#67 exec talks: 🇬🇧 Antons Nesterovs (Group Merchant Business Development, Allegro) – From price to trust: Building a Marketplace in the Czech Republic
Antons Nesterovs leads merchant success across all international markets at Allegro – the number one marketplace in Poland and a fast-growing player in Central Europe. In this episode of exec talks, Tony joins Matěj Kapošváry to explain how Allegro approaches the Czech market, what really drives marketplace success, and how a large platform balances growth, fairness, and long-term strategy in one of Europe’s most competitive e-commerce environments.
Antons Nesterovs leads merchant success across all international markets at Allegro – the number one marketplace in Poland and a fast-growing player in Central Europe. In this episode of exec talks, Tony joins Matěj Kapošváry to explain how Allegro approaches the Czech market, what really drives marketplace success, and how a large platform balances growth, fairness, and long-term strategy in one of Europe’s most competitive e-commerce environments.👇
Key topics discussed in the episode:
⚖️ Why price alone doesn’t win on marketplaces – and how delivery speed, quality score, Smart and ads determine Buy Box visibility.
🌍 How Allegro thinks about international expansion and when growth matters more than short-term profitability.
🛡️ What “fairness” means on a large marketplace and how Allegro enforces the same rules for all merchants across markets.
🤖 How AI is embedded into everyday operations at Allegro – from internal processes to seller and customer tools.
🧪 Why exporting successfully can be more about mindset and experimentation than tools or technology alone.
📊 How retail media and Allegro Smart are becoming key growth drivers beyond pure GMV.
Líbil se vám tento díl? 🩵
Máte zpětnou vazbu nebo tip na dalšího hosta?
Napište nám tady nebo na