#81 exec talks: 🇬🇧 Grzegorz Szaton (Director of Delivery Operations & Sales, One by Allegro) – You can’t buy trust. But you can build it parcel by parcel

One by Allegro wasn’t built to save money. It was built because Allegro wanted to own the quality of the full customer experience – speed, NPS, the moment a parcel arrives. And competing with established carriers on quality, not price, was the plan from day one. In Poland, that approach paid off – scaling from 1,000 to 400,000 parcels per day in five years. In the Czech Republic, the ambition goes further: an open network available to any e-shop, not just Allegro sellers.

Grzegorz Szaton is Director of Group Delivery Operations and Sales and Board Member at Allegro. In this episode, he talks about the logistics strategy behind One by Allegro across Central Europe.

What you get:

🏗️ Why One by Allegro decided to build its own logistics – and why profitability was never the primary goal
📈 Scaling 400x in five years: the decisions that made it possible and what was hardest
⭐ NPS 85–90 while tracking market benchmarks weekly – with Poland’s 95–97 as the target to beat
📦 Why PUDO dropped from 50% to 15% in Czechia, and where the market is heading
🔮 Building for 1M+ parcels per day: what a five-year capacity plan looks like in practice
🚚 Cross-border next-day Poland → Czechia: at 20–35% today, targeting 50% this year
🔓 Open network in Czechia as a permanent strategy – not a growth phase
🤝 Why trust is a harder problem than building sorting centers
🎯 Which logistics KPIs actually matter – and what One by Allegro is honestly not the right fit for

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